A little bit of everything we do in the healthcare sector.
For more healthcare work, visit our sister company at xhealthcare.co
There are an estimated 2.6m people living with ADHD in the UK. This is Hayley’s story.
We collaborated with ADHD UK to produce this pro bono film, which highlights the lifelong challenges faced by adults living with ADHD. Hayley’s Story was nominated for a PM Society Award 2024.
Client // ADHD UK
Director // Graham Clayton-Chance
DOP // Chris Newcombe
PopUpVideo
A film from Henrik Hedin.
Comedic piece sheds light on the reality of menopause.
Client // Astellas
Director // Henrik Hedin
A combination of live-action and animation brings this piece for Gilead to life.
Client // Gilead
Agency // Pollen Health
Director // Nathan L Horrocks
This video takes an informative journey through the history of kidney transplants via an animated timeline.
Client // Novartis
Brand // Iscalimab
Agency // Bedrock Healthcare
Director // Paul Harry Thomas

This touching film follows the stories of a number of families that have been affected by premature births. Inspiring interviews from a range of clinical staff highlight how research is improving the survival rate and quality of life for these children.
Client // Theirworld
Director // Graham Clayton-Chance
DOP // Chris Newcombe
A film from director Graham Clayton-Chance.
This intimate film looks at how even the healthiest of people can be affected by Blood Cancer.
Client // Bloodwise
Director // Graham Clayton-Chance
An animation from David Mattock.
Client // Hartalega
Animator // David Mattock
PopUpVideo
A TV spot from director Murat Gökmen.
This film for Cancer Research UK features Stephen Graham, Thomas Turgoose, Andrew Shim and Hannah Walters from This Is England.
Client // Cancer Research
Brand // Stand Up To Cancer
Director // Murat Gökmen
An animation from director Graham Clayton-Chance.
An animated collage illustrating issues of inequality felt by disabled people that have been exacerbated through the Covid-19 pandemic.
Client // Sense UK
Director // Graham Clayton-Chance
A film from director Graham Clayton-Chance.
This film follows with sensitivity Megan’s experience of Blood Cancer through chemotherapy and recovery.
Client // Bloodwise
Director // Graham Clayton-Chance
A near-exhaustive yet entertaining look at the parasites that can harm puppies, highlighting the importance of early treatment with Nexgard to allow them to play with other dogs and explore the world safely.
Client // Boehringer Ingelheim
Brand // NexGard
Agency // Ogilvy Health
Director // Nathan L Horrocks
This advert is joy epitomised where dogs pay hospital patients a visit and brighten up their day.
Client // Teva
Agency // Ogilvy Health
Director // Nathan L Horrocks
DOP // Ian Forbes
A touching film about living with a worsening heart failure event.
Client // Merck
Brand // Verquvo
Agency // DDB Remedy
Director // Murat Gökmen
DOP // John Fisher
TV commercial and print campaign to promote Teva’s Humanising Health Awards, which celebrates those who make the experience of and recovery from illness a more human process. The awards recognise all the ways that healthcare professionals make better days for patients and carers.
Client // Teva
Agency // Ogilvy Health
Director // Nathan L Horrocks
Photographer // Jon Attenborough
DOP // Ian Forbes
Combining photography by Jon Attenborough and a series of films directed by Nathan L Horrocks, x delivered a full campaign to be used across various platforms – including social media.
Client // GSK
Agency // RFA
Director // Nathan L Horrocks
Photographer // Jon Attenborough
DOP // Orlando O'Mahoney
This video carefully guides the viewer through how to use Cetrotide as part of IVF treatment.
Client // Merck
Agency // Saatchi & Saatchi Wellness
Director // Nathan L Horrocks
Shot in one continuous take with a bespoke score, this film portrays the emotional journey experienced by IVF patients.
Our IVF Journey won a Silver PM Digital Award, as well as a Bronze IPA Best of Health Award and Bronze Clio.
Client // Merck
Agency // Saatchi & Saatchi Wellness
Director // Nathan L Horrocks
DOP // Chris Newcombe
We animated a scratch transforming it into a sound wave to reflect how many patients struggle to make their voices heard when suffering from chronic kidney disease-associated pruritus. We worked with Bad Star Studios combining special effects makeup and 3D animation techniques to bring this campaign to life.
Let your Kidney Disease Itch be Heard won Gold in Patient Support at the PM Society Awards 2023.
Client // Vifor Pharma
Agency // Swordfish Advertising
Director // Paul Harry Thomas
Photographer // Kai Bastard
This worldwide campaign features hero films, social cut-downs, and photography for TENA, introducing their full range of products to a global market.
Client // Essity
Brand // TENA
Agency // Publicis Sapient
Director // Steve Bliss
DOP // John Fisher
This moving piece explores Keith’s journey through lung cancer, and how his wife Heather supported him through his recovery.
Client // Boehringer Ingelheim
Agency // Oglivy Health
Director // Graham Clayton-Chance
DOPs // Daneeta & Patrick Jackson
A comedic film about some of the complexities that diabetes patients face every day.
The Nightmare Boss picked up Best Film at the prestigious Global Awards in the Advertising to the Healthcare Professional category, as well as a Gold PM Society Award in the Film Craft category, a Bronze Clio Health Award and a Bronze PM Digital Award, also in the Film Craft category.
Client // Novo Nordisk
Agency // Saatchi & Saatchi Wellness
Director // Nathan L Horrocks
DOP // Chris Newcombe