Human+AI™

We use AI to work smarter and get more from every budget. With a track record in award-winning film and photography, we’re perfectly placed to harness its potential. This blend of human talent and cutting-edge tech can yield extraordinary results, but we understand that our clients need copyright exclusivity.

That’s why we’ve developed a hybrid production model, which gives clients fully licensable, compliant content, with all the benefits of the latest AI tools.

We call this approach Human+AI™.

This film uses only stills from photographers on our roster to create dynamic, licensable content featuring real humans.

Our approach helps clients get more from each production, keeping the creative human and fully ownable. This opens the door to a range of valuable add-ons, including:

• Style transfer

• Smart retouching

• Background extensions and environment replacements

• Element combining

• Relighting

• International versioning

• Cinemagraphs, animated banners, GIFs, and more

This is not 100% GenAI content:

• No AI-generated faces, actors, or people

• No synthetic humans in crowds or scenes

• No deepfake-style image insertion

Human+AI™ is our way of using technology to enhance creativity – with real people, quality, and compliance always at the centre.

Get in touch to see how it can elevate your next project without breaking the terms of your MSA.